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Effects of Mass Media
December 05, 2015
Patricia (Mary) Morriss
In detail this paper will show how the media played an important role in our cultures we live within today. It will answer the following questions: What were the major developments in the evolution of mass media in the last century? It will also ask how did each development influence American culture? And what is meant by the term media convergence and how it affected everyday life?
How we conceive mass media comes together in special ways with: TV (24 hour news channels, documentaries, and truth shows). With motion pictures on hand furnished by the nearby cable companies plus on line streaming and/or downloading. Media literacy on one hand is the increase of the Internet as the number one statistics supply and exposes the general public to improved tiers of text, increasing the level of literacy.
The three primary tendencies inside the remaining century had been print, electric and broadcast media. In phrases of print, media books had been durable and comprise a big amount of information. But books are high priced to provide. As for newspapers they\'re less expensive and may be made speedy. Another form of mass media is the radio. Radios are not much less pricey then the TV but are simply to be had for faster broadcast on the time. The radio gave Americans the possibility to listen to a stay occasion, at the beginning made for advertising, and accessed a large audience. TV is another shape of mass media. Broadcast television turned into the maximum dominant form of mass media.
Over the last 100 years, the evolution of mass media rapidly advanced. During this time many developments surfaced, some more then others. Throughout the expansion of mass media the telegraph, telephone, and radio merged together to help form a better way of communication. Newspapers and magazines merged together to make communication more advanced and effective. Television and live broadcasting allowed everyone a visual depiction of the circumstances being aired.
Mass media and culture fit together like a glove in todayís time. I mentioned above, we stared with a simple telegraph machine. Then evolved in to easier ways of communicating over time. The invention of the computer was the first in new technologies created, and then there was the invention of Internet and cell phones. This was by far the biggest opportunity for mass media to take place. America has taken to these new inventions and forms of communications.
The invention of the television was a large advancement in technology. Now our televisions are even being equipped with Internet access. About 95% of Americans have some form of Internet access in their homes. With the invention of things like mp3 players and iPods there is little need for radio live broadcasting. These new inventions make it more convenient to listen to what you want uninterrupted for hours at a time. Satellite radio systems have even been outplaying regular radio broadcasts over the last few years.
The term media convergence with regards to technology means it involves technological merging of content through different media channels such as most media being available through the Internet. This is affecting people because not only are things continuing to change and advance but also there is a sector of our communities that donít have the means to acquire the newly advanced equipment or they refuse to learn how to use the new technology. One example would be American evolving from using cash and check to using mainly debit and credit cards, which now eliminates a lot of stores from accepting personal checks. The older generation may not feel comfortable using a debit or credit card causing them to be limited to which stores they can shop at. The technology term of media convergence has affected a lot of every lives for million of people that are not willing or canít afford to learn and/or advance with technology.
In conclusion, media literacy is important for many reasons. For one, the influence of media in out central democratic processes. Media literacy instills both critical thinking and self-expressions, enabling citizens to sort through political packaging, understand, and contribute to public context. The importance of information in our society also makes media literacy important because not only do we have the need
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Media studies, Communication, Digital media, Science and technology studies, Literacy, Media literacy, Technological convergence, Media, Broadcasting, Concentration of media ownership, News, Media ecology
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