John Darcey Darcey 1

Professor Garber

Hm 46

March 5th

Buns of Steel and Sex Appeal

It seems in the past decade more and more attention

has been put on firm buttocks and thighs on women. Susan

J.Douglas wrote an article called ? Flex Appeal, Buns of

Steel, and the Body in Question?. It addresses this fad in

a woman's point of view. Douglas, who was a teacher and

free lance writer has had many of her article appear in The

Village Voice. It seems from the tone of this article that

Douglas is disgusted by the emphasis put on the female body

and has probably had struggles with weight herself, as many

women these days have had.

Douglas points out in her article all of the publicity

that has been put on women?s hindquarters. It seems like

everywhere you go you can catch a glimpse of a woman?s

tight rear end or firm thighs. On billboards, magazine

covers, articles, television, just about anywhere you can

put a butt you will see one. Douglas says ? ?not just in

Vogue or Cosmo, either: even in the Village Voice,? has ads

for products such as the videotape called Buns of Steel.?

(Douglas 181) There is also an enormity of exercise

videos making claims like ? Now you can have the Buns you

always wanted?. The author also points out two ads that

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show perfect bottoms with slogans like ? You?ve worked

hard? and ?If you work it shows?. (Douglas 182) Douglas

seems offended by this rebutting ?meaning if you have been

slacking off, that will show too?. (Douglas 182) I

personally think that if it were actually that easy, we

would all have ?buns of steel?.

Douglas brings up something that most of us have never

thought of before. She seems to think that expected woman

to have tight behinds is trying to make them more like men.

She claims that this is a ?distortion of feminism? (Douglas

182) She then goes onto say ? ?that ambitious women want,

or should want, to be just like men, especially those men

committed to the most competitive, inhumane, macho aspects

of patriarchy. I don?t really see the connection, being

that I am sure woman like firm buns on men too.

It seems that Douglas is ashamed of her own body as

you can see in the statement ?They insist that the rest of

us should feel only one thing when we put on a bathing

suit: profound mortification.? (Douglas 181) I don?t think

that any women should feel ashamed of her body in a bathing

suit or anything else for that matter. Douglas explains

how women naturally have more fat than men do, in order to

carry babies. This is another reason she came to the

theory of the public wanting women to be more like men.

She also make a sarcastic statement ?A real women, of any

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age, will get off her butt and, by overcoming her sloth,

not just get in shape, but conquer genetics and history.?

(Douglas 182)

According to the article this buttock and thigh craze

started in the eighties. It seems, according to Douglas,

that the popularity of thighs and buttocks much overrode

the popularity of breast. The reason, she explains, it

that even flat - chested women can have a goal of ?buns of

steel?. I feel that part of this is that sexual -

oriented matters where becoming more public on television

in ads. It was probably the first decade that it was

acceptable to blatantly display women?s rear - ends. When

all of the regular women saw this, and how the media

connected it to sexuality and wealthiness it became a

craze. In addition to that men came to think that is what

to expect from a women, and therefore put more pressure on

their own girlfriends and wives to look like the models.

Douglas says ?The key to huge profits was to emphasize

beauty over health, sexuality over fitness, and to equate

thin thighs with wealth and status?. (Douglas 182)

Douglas says this is Reaganism, which means that

appearances are just as important as character.

Another controversy of this topic is that all these

ads show a nice figure as a sign of discipline. The author

seems upset with this, because women with desk jobs that

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work harder than the one who happen to