Motivation in Advertising: Feed the Children
Kiara Baisden
Psy /211
June 19, 2017





















Everyday there is a child struggling to survive and stay strong; especially when they have no one to reach out and help them and strangers even turn them away. Thousands and Thousands of children all over the world suffer from malnutrition due to not having a hot meal and a proper place to stay. Growing up as a child I would watch Sunday gospel shows with my grandmother and after every show for almost an hour a Feed the Children commercial would appear. I would see images and live footage of innocent children starving, and even there would cages would be visible for you to see. Watching those commercials made me want to do something to help, but I was too young and never had any money of my own.

Feed the Children
The children in the commercials show children in Africa and even certain places in the United States; and it would tell the viewers how the child ( ren ) parents were deceased or either abandoned them and how the oldest was left to raise the children the best way they could. Each time the commercial appeared on television it would show images of the children dressed in torn ragged clothing, dirty from head to toe, and the shelters with no clean water to drink. Sometimes you'll even see mal-nurtured children with empty bowls in their hands and tears in their eyes speechless and asking for food. When you look at these pure innocent kids even though they aren't clean, or in proper health you still can't help but look past all of the flaws and see the cuteness and innocence on their faces. Looking at these commercials causes so much love and compassion to the audience. Mr. Larry which is a part of the Feed the Children explains what a donation can do for a child in need with just a simple donation. He explains and demonstrates what the donation can do for the child and what assistance is provided for the child as well. The commercial is designed to touch the hearts in the audience all over the world and makes them look at their own children and wonder what would happen if that were their child.

The tone of the commercial is somber, sad, and touching to see such hungry children in different parts of the country. Watching the commercials makes you go back and re-evaluate your life and makes you more mindful of what you complain about. Every day thoughts of how much food is wasted at the dinner tables and restaurants that a child craving for food would love to have. There were multiple theories of motivation that were displayed with a lot of emotions. This program has helped many children and Larry Jones still ventures and go above and beyond to get the help that those who are in need deserve to have.

Theories of Motivation
There are multiple theories of motivation that are displayed in the commercial. The instinct theory to want to help and help feed the children is presented. I would say that the instinct to help show compassion and willing to do the right thing. The motivation drive theory I would say is also a part of the commercial in that you are motivated to want to something to take action. For some they perhaps call and sign up but for others the commercial can really drive them to want to do more, giving them purpose in helping the children. The hierarchal mo tivations I feel were used as well but instead for one 's self they are viewed through the children needs. For example, the desire to help children psychologically with providing them food, water, safety, and sleep; love and belonging for children to be in an environment where they feel like they are loved and cared for. Those same motivations that we see for ourselves are projected to children to receive the same and them in their needs. In the commercial I there was no use of the arousal theory; for example in other commercials some use women as sex symbols to get more