P&G is one of the largest and amongst the fastest g rowing consumer goods companies in India.
largest and amongst the fastest growing co nsumer goods companies in I



PEST Analysis of the company "PR OCTE R & GAMBLE"
PEST analysis  (political, economic, social and technological) describes a framework of macro-environmental factors used in the  environmental scanning  component of  strategic management . It is part of an external analysis when conducting a strategic analysis or doing  market research , and gives an overview of the different macro-environmental factors to be taken into consideration. It is a strategic tool for understanding market growth or decline, business position, potential and direction for operations.
The basic PEST analysis includes four factors:
Political factors are those which affect the company externally, it is basically how the government intervenes in the economy certain political factors such as   tax policies ,  HYPERLINK "https://en.wikipedia.org/wiki/Labour_law" \o "Labour law" labour law ,  environmental law ,  trade restrictions ,  tariffs etc. play a huge role in the functioning of the business. It may also include goods and services which the government aims to provide or those that the government does not want to be provide.
Economic  factors such as  economic growth ,  interest rates ,  exchange rates and   HYPERLINK "https://en.wikipedia.org/wiki/Inflation_rate" \o "Inflation rate" inflation rate . Businesses operate and make decisions keeping in view these factors. For example, interest rates affect a firm's  cost of capital  and therefore to what extent does it help a business to grow and expand. Exchange rate affects the costs of exporting goods and the supply and price of imported goods in an economy.
Social  factors include the cultural aspects and health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. These factors help in raising the demand for the company' s products which displays how that company operates. For example, the ageing population may imply a smaller and less-willing workforce (thus increasing the cost of labour ). Furthermore, companies may change various management strategies to adapt to social trends caused from this (such as recruiting older workers)
Technological  factors are those related to technological aspects such as   R&D  activity,  automation , technology incentives and the rate of  technological change . These can determine  barriers to entry , minimum efficient production level and influence the  outsourcing  decisions. F urthermore, technological advancements would affect costs, quality, and lead to  innovation .

Procter & Gamble Co. also known as P&G, is an American multinational consumer goods company which is headquartered in downtown Cincinnati, Ohio, United States, founded by William Procter and James Gamble, exactly from where it gets its name and they both are from the United Kingdom. Its products include pet foods, cleaning agents, and personal care products.
P&G is one of the largest and amongst the fastest growing consumer goods companies in India. Established in 1964, P&G India now serves over 650 million consumers all over India . Its presence covers a wide pan of products including the Beauty & Grooming segment, the Household Care segment as well as the Health & Well Being segment, with trusted brands that are household names across India. These include Vicks, Ariel, Tide, Whisper, Olay, Gillette, Ambipure , Pampers, Pantene, Oral-B, Head & Shoulders, Wella and Duracell. Superior product propositions and technological innovations have enabled P&G to achieve market leadership in a majority of categories it is present in. P&G India is committed to sustainable growth in India, and is currently invested in the country via its five plants and over nine contract manufacturing sites, as well as through the 26,000 jobs it creates directly and indirectly. Our sustainability efforts focus on Environmental Protection as well as Social Responsibility to help develop the communities we operate in.

P&G operates under three entities in India - two listed entities "Procter & Gamble Hygiene and Health Care Limited" and ‘Gillette India Limited', as well as one 100% subsidiary of the parent company in the U.S. called ‘Procter & Gamble Home Products'.



PESTLE ANALYSIS
POLITICAL P&G helps shape public policy and legislation which helps the company to reach out to more lives in the entire world in a much better way. They are continued to being transparent