Table of Content
No Contents Page
1. Introduction
2. Executive Summery
3. Origins of PCCW
4. Services of PCCW
5. Video on Demand
6. Network of the world ( NoW)
7. Launch of NoW TV
8. Now TV Architecture
9. Target Audience
10. Interactive Service
11. Completive analysis
12. Competitors
13. Financial information
14. Problems of PCCW
15. Recommendation


















Introduction

PCCW Limited (Pacific Century Cyber Works) is the holding company of HKT Group Holdings Limited, a Hong Kong based information and communications technology (ICT) company. PCCW also holds a majority interest in Pacific Century Premium Developments Limited. PCCW is headquartered in Hong Kong and operates in Europe, the Middle East, Africa, the Americas, mainland China, and other parts of Asia.
PCCW/HKT was the first quadruple play provider in Hong Kong, and offers media content and services for fixed-line, broadband Internet, TV and mobile. The group sells to local and international business customers, as technical services and project outsourcing to network operators and public and private sector organization.
PCCW/HKT has more than 8,000 PCCW Wi-Fi hotspots in food outlets, shopping malls, universities, and public transport. The PCCW Commercial Group provides ICT services to small, medium and large enterprises. The group managed the installation of Asia\'s largest IP-enabled network for securities and derivatives markets, built for Hong Kong Exchanges and Clearing Limited and known as SDNet. It includes an system, known as e-PASS, and the Smart Identity Card system for the Hong Kong SAR Government.
PCCW Teleservices operates a contact centre outsourcing business along with an operation in the U.S. It handles inbound and outbound calls, emails and other transactions for customers. PCCW Global runs a fully meshedIP, fiber and satellite network, providing voice, data and multimedia for multinational enterprises, as well as service providers.















Executive Summery

PCCW Limited (PCCW) is a Hong Kong-based company which holds interests in telecommunications, media, IT solutions, property development and investment, and other businesses.
The Company holds a majority interest in HKT, Hong Kong\'s premier telecommunications service provider. HKT meets the needs of the Hong Kong public and local and international businesses with a wide range of services including local telephony, local data and broadband, international telecommunications, mobile, and other telecommunications businesses such as customer premises equipment sale, outsourcing, consulting, and contact centers.
PCCW also owns a fully integrated multimedia and entertainment group in Hong Kong, which includes a highly successful IPTV operation, now TV. As the provider of Hong Kong\'s first quadruple-play experience, PCCW offers a range of innovative media content and services across four delivery platforms – fixed-line, broadband Internet access, TV and mobile. Also wholly-owned by the Group, PCCW Solutions is a leading information technology outsourcing and business process outsourcing provider in Hong Kong and mainland China.
In addition, PCCW holds a majority interest in Pacific Century Premium Developments Limited, and overseas investments including the wholly-owned UK Broadband Limited.
PCCW employs approximately 23,000 staff representing 50 nationalities. A majority of our employees are based in Hong Kong and mainland China, while we also maintain a presence in about 40 other countries around the globe. The male-female ratio of our employees is about two to one.The company was founded on April 24, 1979 and is headquartered in Hong Kong.
PCCW/HKT has more than 8,000 PCCW Wi-Fi hotspots in food outlets, shopping malls, universities, and public transport. The PCCW Commercial Group provides ICT services to small, medium and large enterprises. The group managed the installation of Asia\'s largest IP-enabled network for securities and derivatives markets, built for Hong Kong Exchanges and Clearing Limited and known as SDNet. It includes an system, known as e-PASS, and the Smart Identity Card system for the Hong Kong SAR Government.
PCCW Teleservices operates a contact centre outsourcing business along with an operation in the U.S. It handles inbound and outbound calls, emails and other transactions for customers. PCCW Global runs a fully meshed IP, fiber and satellite network, providing voice, data and multimedia for multinational enterprises, as well as service providers.








Origins of PCCW

 1984: First public mobile telephone service was introduced by Communication Services Limited (CSL), a wholly owned subsidiary of HKTC. At this year, HKTC was acquired by Cable & Wireless.
 1988: Hong Kong Telecommunications Limited was formed by merger of HKTC and Cable and Wireless (Hong Kong) Limited. It replaced Hong Kong Telephone Company to be listed on the Hong Kong Stock Exchange and the member of Hang Seng Index Constituent Stocks (blue-chip).
 1990: Hong Kong Telecommunications Limited was restructured to four wholly owned operating companies. Hong Kong Telephone Company Limited (HKTC), Hong Kong Telecom