Ray Kroc

Changing Times
They are everywhere! From downtown Chicago to a rural town in Nebraska, fast-food restaurants have become a trademark of how Americans live today. Hurrying to make time for an afternoon appointment, a woman decides to make a short stop for lunch. Pulling her sports utility vehicle up to the window, she quickly grabs a delicious meal for a small price. But where did the idea come from? In the small town of San Bernadino, California, during the fifties, a young man named Ray Kroc had an idea that would drastically revolutionize the food industry with the efficient use of a multimixer, new ideas, and incredible entrepreneurship, the McDonalds corporation began a remarkable empire in the American and worldwide fast-food industry.
Ray Kroc began his working career the same as most others do by finding a solid job with a steady cash flow, and hope of promotion. Determined to find work for his future wife's hand in marriage, Ray quickly became a salesmen for a Lily cup industry. Unfortunately for Ray, it didn't start off in the way that he thought it would. Struggling to support his wife and newborn baby under low pay, Ray would also play piano part time to earn extra money. While working for the chance of a promotion, he worked hard in his job going from place to place selling papercup products. It was in these early business days that Ray first showed a sign of his talent in economic ideas. He had an idea to modify a paper cup in that it could be formed in a way which kept the cup more durable. The cup's name was rightfully called the "One in a Million," and the introduction of this new product took off like a barn fire and boosted sales dramatically in a stagnant industry. The intelligent business decisions made by Ray were incredible. He advised the head of the company to raise the price of the new cup by two cents. Instead of selling at ten cents, the cup sold at twelve which made the boss an extra one hundred thousand dollars. With this invention by Ray Kroc, new ideas were stimulated and more inventions were created. The invention of the multimixer, by Earl Prince, was a five spindled milkshake machine that Ray believed had tremendous potential.
When Earl Prince found out about Ray Kroc's business and selling tactics, he instantly proposed that Ray leave the Lily Tulip company and go into business with him. Ray would sell the inventions he came up with and would become the sole agent for selling multimixers in the country. After much deliberation with his wife Ethel, Ray resigned from the Lily Cup administration and risked it all by becoming the exclusive sales agent for the Prince's multimixer company.
Selling the multimixer was a painful process. Ray would go back and forth from city to city attempting to sell a product to stubborn customers. As he struggled to make a profit and pay off debts, he quickly found himself one hundred thousand dollars in debt. Instead of giving up, Ray Kroc used the setback as an opportunity to "grind it out." Fortunately for Kroc, a multi-million dollar idea was right around the corner.
As Ray moved from customer to customer he continued receiving similar statements. Whether it was from a restaurant operator in Arizona or a dairy bar manager in Washington DC the message was always the same, "I want one of those mixers of yours like the McDonalds brothers have in San Bernadino"(Kroc 6). The more he heard about these notorious McDonald brothers, the more curious he became about them and why customers were picking up on their multimixers even though there were many mixers in stores all over. Researching about the two brothers, Ray made an astonishing discovery. He found that instead of having one or two multimixers at the most, the brothers had eight! Remembering that discovery Ray explains, "The mental picture of eight multimixers churning out forty shakes at one time was just too much to be believed. These mixers sold at $150 apiece, mind you, and that was back in 1954. The fact that this was taking place in San Bernadino, which was a quiet town in those days, practically in the desert, made it all the more amazing"(Kroc 7). Overwhelmed with this startling discovery, Ray Kroc would go on the most important