Social Media
Samantha Ermoian
July 27, 2015
Patricia Morris
Social Media

Social Media
Social media has been on a rise since MySpace days, now with Facebook taking over it has developed significantly. Social media allows people to communicate from America, to Europe, and every country around the world. This form of social media not only allows us to communicate with friends and family, but it provides a platform to promote. Music artist promote their latest singles, actors promoting their movies, and even local businesses advertising. This media platform gives you informational text by having you provide a description about yourself or your business. This allows your audience to gain information; Facebook also allows a visual text for your audience as well. Putting photos on your page helps consumers know exactly what they are getting. Customers can also leave feedback, positive feedback will help you gain more followers, and negative feedback isnít always bad either. Negative feedback will allow you to make changes in your company that will make you more beneficial. It also gives you a chance to form a relationship with your customers through communicating with them on your social media cite.
An advantage of easily obtainable information is expediency. It provides the convenience of people being in one place at different times. Allowing them to catch up on the latest news, listen to top songs from the billboard charts, and watch and share videos. While at the same time holding a conversation with others through online chat, it enables one to multitask and do those things efficiently. A disadvantage to effortlessly accessible information is when critical or sensitive information is available when it shouldnít be. For example, information regarding someoneís death may become available to the public before their family members even know about it. Also when information is so easily obtained it is not always accurate information being provided. It is still important to question everything and make sure you are gathering credible messages from credible resources.
Social media has many advantages it facilitates open communication, leading to enhanced information and delivery. It also provides an opportunity to widen business contacts, which will help you improve business reputation and client base with minimal use of advertising. Social media allows you to target a wide audience, making it a useful and effective recruitment tool. Social media expands market research, implements marketing campaigns, delivers communications, and directs interested people to specific web sites.
Even though social media has some great pros it definitely has some cons as well, some may not affect you as much as others will. An issue that is minor but does impact us socially is the lack of face to face contact we now have being consumed into social media sites. Although, I believe that some people might prefer to have it that way and find it more comfortable to talk to others via internet. I think it is important for us to still have face to face conversations with other to fulfill our social element of health. A big disadvantage that could seriously impact your life is that social media opens the possibility for hackers to commit fraud and launch spam and virus attacks. This allows hackers to access all of your accounts and possibly bank information that can cause a major negative effect on you. Social media increases the risk of people falling prey to online scams that may seem genuine, but may result in data or identity theft.
When people know how to use social media appropriately it can benefit them in a lot of good ways. It can help a small local business advertise for free, as well as, gain a larger amount of customers. People need to be aware of the photos they share and the post they like or comment on, our exposed for everyone else to see. Just because you think your page might be private you really donít have as much privacy as you think you do on social media sites. Knowing the advantages and disadvantages of social media will help you know how to protect your personal information. It is important to know how much information you give out is too much and to know what to do when someone does hack your accounts. I also think people will get a