What role does your organization play in the community?
The role of WHO in public health
WHO fulfils its objectives through its core functions:

providing leadership on matters critical to health and engaging in partnerships where joint action is needed;
shaping the research agenda and stimulating the generation, translation and dissemination of valuable knowledge;
setting norms and standards and promoting and monitoring their implementation;
articulating ethical and evidence-based policy options;
providing technical support, catalysing change, and building sustainable institutional capacity; and
monitoring the health situation and assessing health trends.
These core functions are set out in the Twelfth General Programme of Work, which provides the framework for organization-wide programme of work, budget, resources and results. Entitled "Not merely the absence of disease", it covers the 6-year period from 2014 to 2019. (World Health Organization, 2014)

World Health Organization. (2014). About WHO . Retrieved from http://www.who.int/about/role/en/

• What the main components of as effective CSR policy?
Research conducted in January by Impakt Corp. revealed that corporations that are considered leaders in terms of business performance take a common approach to CSR. We found five interrelated criteria that form a new blueprint for how corporations can maximize their investments in CSR: business-based social purpose, clear theory of change, quality and depth of information, concentrated effort, and partnering with experts.
1. Business-based social purpose: There have been too many examples of CSR programs that ignore business fundamentals. Leadership-level CSR programs always directly reflect what the business is and what it does. Campbell\'s Nourish illustrates how an innovative CSR initiative can reinforce the company\'s business purpose and seamlessly leverage its operational competencies.
2. Clear theory of change: CSR is becoming ubiquitous. On the one hand, that\'s good news because it proves its business value. On the other hand, it\'s getting harder to distinguish one company\'s efforts from another\'s. CSR leaders develop proprietary approaches to drive measurable social change.  3M Canada\'s Healthy Communities program was designed to spark systemic change in the interrelated areas of education, health and the environment by influencing government and academic leaders. The program also engages young people through national partnerships with leading not-for-profit organizations.  The Healthy Communities program was recently awarded the prestigious 3M Global Marketing Excellence Award.
3. Quality and depth of information: Merely identifying social priorities for community investment isn\'t enough. Leadership comes from providing employees, customers and external stakeholders with a significant depth of information about the social issue through credible research, white papers, videos, stories, social media, and so on. IBM\'s Smarter Planet is a best practice in this area. "We support sophisticated projects that lead to a more intelligent, enlightened world," explains Ari Fishkind 
 , IBM\'s public affairs manager 
 for corporate affairs and citizenship. "For instance, through our World Community Grid project, we are helping to develop new solutions to important medical and sustainability issues by providing scientists with unused PC computing power, supplied by volunteers, to enable them to conduct better and faster research."
4. Concentrated effort: Colin Powell once stated that people are capable of effectively addressing only one objective at a time. He would not be surprised to discover that companies that support multiple social issues don\'t move the needle very far on any of them. Leadership is shown by corporations that focus their efforts on one social issue and align all their internal and external resources with this issue. Procter & Gamble focuses on helping children in need around the world. Since 2007, P&G has improved the lives of more than 210 million children through initiatives such as Protecting Futures, which helps vulnerable girls stay in school, and Hope Schools, which increases access to education in rural areas of China. "We see programs like Protecting Futures as an investment in the future that helps both children and communities thrive," says Jeff Roy, Procter & Gamble\'s media relations manager.
5. Partnering with experts: Leadership requires establishing a high degree of credibility. This is best done through relationships with social issue experts and not-for-profit organizations. Starbucks hosted a  " Cup Summit" at the Massachusetts Institute of Technology to bring together municipalities, raw materials suppliers, cup manufacturers, retail and beverage businesses, recyclers, non-government organizations and academic experts to share ideas for making paper and plastic cups more broadly recyclable. "On the journey