Club IT - Part Three
BY: BigDawg1

Organization and Demographic Information
Club IT is a nightclub owned by Lisa Tejada and Ruben Keys. Club IT recently remodeled, its 6,000 square feet of space includes 600 square feet of dancing floor, seats for 220 customers, a kitchen for appetizers and a bar with four pour stations attract childless young professional, college students, tourists, and business travelers. High ceilings and energy lighting provide a fun and energy environment. Club IT?s music focuses mainly hip-hop, techno, electronica, MP3, and live (University of Phoenix, 2009). As any other organization, Club IT can use information technology to survive and thrive in today?s market. Many companies succeed because they were able to change their business models and strategies. More specifically, ?organizations can leverage their platforms to develop new Web-based applications, products, and services, as well as to provide superb customer service? (Rainer & Turban, 2008, p.5).
Club IT owners Lisa Tejada and Ruben Keys both have a degree in Business Administration. They learned about nightclub operations from their experiences in addition to general business principles learned from their studies. Lisa and Ruben?s nightclub was opened based on the following mission statement: "We, Ruben and Lisa, offer you live music, DJ's, dance space and refreshments that suit your lifestyle. You are our friends, and we seek to build a community that meets regularly at Club IT." (Wiley Higher Education, 2006, ? 1). Club IT?s community includes childless young professionals, college students, tourists, and business travelers.
The presence of entertainment structures (i.e. movie theaters) close by brings many single adults and young couples into the area; therefore, Club IT appeals this clientele as they need a place to eat and drink before and after the movies. Furthermore, the nightclub allows for the switching of entertainment and it becomes more appealing as it gets later into the evening. The music offered by Club IT also attracts college students. Word of mouth allows Club IT increasing its revenues from this segment. Finally Club IT attracts tourists and business travelers who are visiting the city. This clientele can grow at very fast pace through direct marketing to local hotels (Palo Alto Software Inc., 2009). This research paper provide Club IT?s background, identifies several business problems present at club, and provides a technology plan that addresses such problems.
Club?s IT inventory, as many as other night clubs and small restaurants operating in the food and recreational industry, includes the following basic IT equipments:
- A Computer setup including the notebook or desktop and copier.
- Software
- Modem
- Photocopier
- Fax Machine
- Postage Scale and Meter
- Paper Shredder
The owners of Club IT found it a lot easier to communicate quickly with its customers pushed Lisa and Ruben to acquire the following telecommunications equipments:
- Telephone
- Answering service
- Cellular Phone
- Pager
- Toll free number
- E-Mail
- Website
Other equipments that had to be purchased for the club because of the nature of the business were:
- Cash register
- Credit and debit card processing equipment
The Club has also video cameras system, mirrors, and alarms in order to enhance security and reduce crime (Lynn, 2001). Furthermore to give the club's customers more of a safe feeling while being at the night establishment.
Goal and Strategy
Most, if not all, organizations have strategies that seek a competitive advantage in their industries. They seek to outperform their competitors in the business market in the ways of cost, speed, and quality. Having the advantage allows companies to control a market and generate larger-than-average profits. Club IT?s strategy should focus on customer-orientation. More specifically, Club IT should concentrate on making customers happy by using web-based systems that allow personalizing one on one relationship with the club (Rainer & Turban, 2008). Customers? happiness can be achieved by making Club IT a safe place to go. Installation of facial software to stamp undesirables and individuals that come along with the presence of metal detectors to screen customers for weapons would definitely leave violence out of the club and retain its clientele. Databases to keep all customers information would be required along with a new right-to-privacy legislation directed to prevent any form of misuse of gathered information (Johnston, 2009).
Information resources include ?all the hardware, software (information systems and applications), data and networks in an organization? (Rainer & Turban, 2008, p. 48). Applications play a big role within an organization; oftentimes when they are not functioning properly, an organization may have a problem they will have to address. Information systems are expensive to acquire, operate, and maintain; and it is crucial that