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Toyota Brand Comparison
Toyota Brand Comparison
Toyota Brand Comparison University of Phoenix Marketing MKT/421 Professor Michael Ballif May 11, 2015 Toyota Brand Comparison The author of this paper will describe to the reader reasons that the Toyota Brand is one to be passionate about. The reader will learn how Toyota is building customer loyalty across different groups as well as comparing the company with two of its competitors. Reasons for passion The Toyota Motor Corporation has built its reputation across the globe from giving its cust